Information Package / Course Catalogue
| Course Code | : İYP216 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
To give information about the basic concepts about brand and advertising, their application forms and their place and importance in marketing activities.
Basic concepts related to brand and advertising, brand, advertising media environments, brand, preparation and implementation of advertising campaigns, advertising measurement methods.
| 1. | Explains the concept of brand, brand equity, and brand identity creation processes. |
| 2. | Analyzes consumer behavior and develops brand positioning strategies. |
| 3. | Understands the basic principles, types, and campaign planning stages of advertising. |
| 4. | Designs advertising strategies for both traditional and digital media channels. |
| 5. | Gains skills in measuring advertising effectiveness and managing brand image. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 1 | %5 |
| Assignment | 1 | %5 |
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Term Project | 1 | 10 | 0 | 10 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 70 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | |
OÇ-1 | 5 | 5 | |||||||||||
OÇ-2 | 5 | 5 | |||||||||||
OÇ-3 | 5 | 5 | |||||||||||
OÇ-4 | 5 | 5 | 5 | ||||||||||
OÇ-5 | 5 | 5 | |||||||||||