Information Package / Course Catalogue
E-Commerce
Course Code: İYP120
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

Understanding and applications of new business in e-market structure.

Course Content

The technical development of the internet, the effects of changes taking place in the context of the new economy concept, administrative, technical, legal and financial infrastructure of electronic commerce

Name of Lecturer(s)
Ins. Mehmet Serdar GÜR
Learning Outcomes
1.The student will understand the basic business models of e-commerce (B2C, B2B, etc.) and how it differs from traditional commerce.
2.They learn the setup, design, and management stages of an e-commerce website at a practical level.
3.The student applies digital marketing, social media advertising, and business processes.
4.They manage secure payment methods, logistics operations, and shipping processes.
5.They will be able to explain the legal regulations related to e-commerce.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Internet: Development and Basic Concepts
Week 2 - Theoretical
Internet: Development and Basic Concepts
Week 3 - Theoretical
New Economy Concept, Features and Effects
Week 4 - Theoretical
Electronic Commerce Concept, Scope and Prevalence
Week 5 - Theoretical
Advantages of Electronic Commerce
Week 6 - Theoretical
E-Commerce Tools: Internet, Telephone, Television, EFT, EDI
Week 7 - Theoretical
Types of electronic commerce
Week 8 - Theoretical
e-government, Consumer-to-Consumer E-Commerce (Midterm Exam)
Week 9 - Theoretical
E-Trade: Business to Business
Week 10 - Theoretical
E-Trade: Business to consumer
Week 11 - Theoretical
Electronic Commerce Payment Systems and Security
Week 12 - Theoretical
E-signature, Electronic Commerce Payment Systems and Security
Week 13 - Theoretical
E-Trade: Financing
Week 14 - Theoretical
E-Commerce practices
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment52010
Laboratory140114
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)74
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
5
OÇ-2
5
OÇ-3
5
OÇ-4
5
OÇ-5
5
Adnan Menderes University - Information Package / Course Catalogue
2026