Information Package / Course Catalogue
Marketing
Course Code: TAB112
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

To transfer basic principles, concept, process and model of marketing

Course Content

Basic concept of marketing, product, price, location and promotion activity.

Name of Lecturer(s)