Information Package / Course Catalogue
| Course Code | : TAB112 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
To transfer basic principles, concept, process and model of marketing
Basic concept of marketing, product, price, location and promotion activity.
| Ins. Ümit NARİNCE |
| 1. | To be able to understand the basic marketing concept and to analyse the marketing ambient |
| 2. | To be able to contribute to the development of the marketing strategie |
| 3. | To be able to understand the strategie of the selection of target marketing and marketing segmentation |
| 4. | To be able to contribute to the determination of the selection of target marketing strategies |
| 5. | To be able to understand product decisions |
| 6. | To be able to understand price decisions |
| 7. | To be able to understand promotion decisions |
| 8. | To be able to understand distribution decisions |
| 1. | Lecture notes |
| 2. | İsmet Mucuk, Marketing Principles, İstanbul: Türkmen Publishing,2008 |
| 3. | Mehmet Karafakıoğlu, Marketing Principles, İstanbul: Literatür Publishing |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 1 | 2 | 1 | 3 |
| Individual Work | 2 | 10 | 1 | 22 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 4 | |||||||||
OÇ-2 | 4 | |||||||||
OÇ-3 | 4 | |||||||||
OÇ-4 | 4 | |||||||||
OÇ-5 | 4 | |||||||||
OÇ-6 | 4 | |||||||||
OÇ-7 | 4 | |||||||||
OÇ-8 | 4 | |||||||||