Information Package / Course Catalogue
| Course Code | : IYO267 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The transfer of information about the execution and management of sales activities that can be thought of as the task of managing the point of contact with the customer when marketing activities are carried out.
Basic concepts in sales management context, sales process and sales management are explained in this lesson.
| 1. | Defines and associates concepts that form the basis of sales and sales management. |
| 2. | Explain sales process, organizes and manages the items of process. |
| 3. | Explains the knowledge and skills that the sales profession and the salesperson should possess and discusses the behaviors exhibited by a typical salesperson and presents suggestions. |
| 4. | To be able to empowered with on-the-go budgeting techniques |
| 5. | To be able to good communicator for salesperson motivation |
| 1. | Lecture notes |
| 2. | • Yükselen Cemal (2007) Satış Yönetimi, Detay Yayıncılık. İslamoğlu ve Altunışık Remzi (2007) Satış ve Satış Yönetimi, Sakarya Kitabevi. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 49 |
| Midterm Examination | 1 | 12 | 1 | 13 |
| Final Examination | 1 | 16 | 1 | 17 |
| TOTAL WORKLOAD (hours) | 79 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | |
OÇ-1 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-2 | 3 | 2 | 3 | 4 | 3 | 2 |
OÇ-3 | 3 | 4 | 3 | 4 | 3 | 2 |
OÇ-4 | 3 | 4 | 3 | 4 | 3 | 4 |
OÇ-5 | 4 | 3 | 4 | 3 | 4 | 4 |