Information Package / Course Catalogue
Publıc Relatıons
Course Code: IYO155
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Learning the development relations in internal and external environment for business organizations on truth , honesty persuasiveness and reciprocity principles. Learning methods and tools of Public Relations (PR) and communication.

Course Content

To learn as a business function PR and as a PR tool communication and related concepts, methods, tools..

Name of Lecturer(s)
Learning Outcomes
1.Understanding PR and communication concepts
2.Understanding the importance of PR and communication
3.Understanding and analysing the relations between business organization and social structures
4.Making PR and communication policy
Recommended or Required Reading
1.SEZGİN Murat, Halkla İlişkiler/Meslek Yüksek Okulları İçin, Yücemedya Yayınları, Ankara, 2007.
Weekly Detailed Course Contents
Week 1 - Theoretical
Public Relations (PR) and communication concepts
Week 1 - Preparation Work
Related chapters in the course book
Week 2 - Theoretical
Development, reasons and necessity of PR
Week 2 - Preparation Work
Related chapters in the course book
Week 3 - Theoretical
PR function and organization in business
Week 3 - Preparation Work
Related chapters in the course book
Week 4 - Theoretical
PR process
Week 4 - Preparation Work
Related chapters in the course book
Week 5 - Theoretical
Communication methods in PR
Week 5 - Preparation Work
Related chapters in the course book
Week 6 - Theoretical
Communication methods in PR
Week 6 - Preparation Work
Related chapters in the course book
Week 7 - Theoretical
Communication tools in PR
Week 7 - Preparation Work
Related chapters in the course book
Week 8 - Theoretical
Communication tools in PR
Week 8 - Preparation Work
Related chapters in the course book
Week 9 - Intermediate Exam
Midterm Exam
Week 10 - Theoretical
Defination of institutional identity in business organizations
Week 10 - Preparation Work
Related chapters in the course book
Week 11 - Theoretical
İmportance of PR in solving institutional identity problems of business organizations
Week 11 - Preparation Work
Related chapters in the course book
Week 12 - Theoretical
Internal PR
Week 12 - Preparation Work
Related chapters in the course book
Week 13 - Theoretical
PR and communication applications
Week 13 - Preparation Work
Related chapters in the course book
Week 14 - Theoretical
PR and communication aplications
Week 14 - Preparation Work
Related chapters in the course book
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory151130
Lecture - Practice1001
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)53
Contribution of Learning Outcomes to Programme Outcomes