Information Package / Course Catalogue
Advertısıng
Course Code: IYO251
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of the course is to teach students basic concepts and terms related to advertising

Course Content

Advertising will be introduced with the marketing dimension

Name of Lecturer(s)
Learning Outcomes
1.To have fundamental knowledge on advertising concepts and terminology
2.To be able to understand advertising goals and variations and use this information in advertising techniques
3.To be able to apply advertising strategies with an advertiser and advertising agency ID
4.Applying advertising knowledge and skills in the field of marketing
5.Associate the advertising message with consumer behavior.
Recommended or Required Reading
1.Reklamcılık bilgi ve becerilerini pazarlama alanında uygulayabilme.
2.Reklam mesajını tüketici davranışlarıyla ilişkilendirmek.
Weekly Detailed Course Contents
Week 1 - Theoretical
Advertising concept, history and function
Week 1 - Preparation Work
Related chapter in the course book
Week 2 - Theoretical
Advertisements' purpose and types
Week 2 - Preparation Work
Related chapter in the course book
Week 3 - Theoretical
Place of advertising in marketing communication
Week 3 - Preparation Work
Related chapter in the course book
Week 4 - Theoretical
Advertising Agencies
Week 4 - Preparation Work
Related chapter in the course book
Week 5 - Theoretical
Research and strategic decisions in advertising
Week 5 - Preparation Work
Related chapter in the course book
Week 6 - Theoretical
Creative works in advertising
Week 6 - Preparation Work
Related chapter in the course book
Week 7 - Theoretical
Advertising construction techniques
Week 7 - Preparation Work
Related chapter in the course book
Week 8 - Theoretical
Advertising campaigns
Week 8 - Preparation Work
Related chapter in the course book
Week 9 - Theoretical
Advertising campaigns
Week 9 - Intermediate Exam
Midterm exam
Week 10 - Theoretical
Media strategy, media plan and budget
Week 10 - Preparation Work
Related chapter in the course book
Week 11 - Theoretical
Measurements of advertising effectiveness
Week 11 - Preparation Work
Related chapter in the course book
Week 12 - Theoretical
Ethics in advertising
Week 12 - Preparation Work
Related chapter in the course book
Week 13 - Theoretical
Advertising campaigns examples
Week 13 - Preparation Work
Related chapter in the course book
Week 14 - Preparation Work
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141249
Midterm Examination112113
Final Examination116117
TOTAL WORKLOAD (hours)79
Contribution of Learning Outcomes to Programme Outcomes