Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Prof. Bahar GÜRDİN

E-Commerce

Course Code	: IYO254
Course Type	: Area Elective
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 3

Objectives of the Course

Basic life cycle phases of e-commerce initiatives are examined. Students learn how to design and evaluate of the plan of a website. Since the draft stage, the creation of an e-business marketing and how to market the needed technologies and products in e-commerce development is presented as the main issues. Those are explained that what ethical and legal issues to be taken into consideration and how to ensure security and data integrity in a variety of methods and technologies.In addition, students learn administrative and organizational impact of e-commerce and the connection to be established between business and e-commerce technology by living.

Course Content

E-commerce procedures and rules, recent methods and venture examples.

Name of Lecturer(s)

Learning Outcomes

1.	Students are able to understand the role of e-trade in terms of today's business environment
2.	Students can explain the basic concepts of-business and e-trade.
3.	Students can explain the process of introduction of an e-business applications.
4.	Learns customer relationship management and supply chain management at e-commerce.
5.	Understands the added value of e-commerce in brand management.

Recommended or Required Reading

1.	OZMEN Sule, Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, Istanbul Bilgi University Press, Istanbul, 2009.

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction of E-Trade

Week 1 - Preparation Work