Will enable the student, to preserve and develop the image of business according to the company mission and vision, to raise the brand value, to select the mass media to communicate properly by using the correct techniques, will contribute to conveying the right message to the right audience for the effort of marketing communications (advertising, publicrelations, personalselling, sales –enhancingefforts, sponsorship, word of mouth marketing, fairs, storemanagement, e-commerce, direct marketing).

Being able to comprehend the importance of marketing communication.