Week 1 - Theoretical
Direct Marketing Concept and Development
Week 1 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
Week 2 - Theoretical
Direct Marketing and Data Base Marketing
Week 2 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
Week 3 - Theoretical
Direct Marketing Techniques
Week 3 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
Week 4 - Theoretical
Direct Post
Week 4 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
Week 5 - Theoretical
Tv Advertising at Direct Marketing
Week 5 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
Week 6 - Theoretical
Catalog Marketing
Week 6 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
Week 7 - Theoretical
Telephone marketing
Week 7 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
Week 8 - Theoretical
Automatic vending machines and kiosks
Week 8 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
Week 9 - Theoretical
Automatic vending machines and kiosks
Week 9 - Intermediate Exam
Midterm Exam
Week 10 - Theoretical
Direct Sales
Week 10 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
Week 11 - Theoretical
Direct marketing and providing customer loyalty
Week 11 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
Week 12 - Theoretical
Evaluation of Direct Marketing Activities
Week 12 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
Week 13 - Theoretical
Case Studies
Week 13 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
Week 14 - Preparation Work
Pırnar İge (2006) Doğrudan Pazarlama, Seçkin Yayıncılık.
