Information Package / Course Catalogue
İnternational Business
Course Code: PRL254
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim is that the students have basic knowledge about international business.

Course Content

Developing company's ability to create strategies. They should be informed about the country differences, foreign market entry methods and strategies.

Name of Lecturer(s)
Learning Outcomes
1.Explain the basic concepts of international business management and gain the ability to analyze strategy development process.
2.To explain basic concepts about strategies and structures in international business and defining functions and roles.
3.Explain the differences between the countries of the world in terms of political, cultural and legal practices
4.To be able to define economic and political factors in international trade and investment
5.To understand the organizational structures and differences in international business
Recommended or Required Reading
1.Çağrı Bulut, İge Pınar, Uluslararası İşletmecilik - Temel Kavramlar, Nobel Akademik Yayıncılık, 2013, Ankara.
Weekly Detailed Course Contents
Week 1 - Theoretical
Fundamentals and development of international trade.
Week 1 - Preparation Work
Related chapter in the course book
Week 2 - Theoretical
The scope of international business and the environmental factors affecting it.
Week 2 - Preparation Work
Related chapter in the course book
Week 3 - Theoretical
International Business Development activities and scope, political economy.
Week 3 - Preparation Work
Related chapter in the course book
Week 4 - Theoretical
Multinational Corporations and Basic Theories.
Week 4 - Preparation Work
Related chapter in the course book
Week 5 - Theoretical
Culture concept and importance in terms of international business, cultural differences, effects on business decisions.
Week 5 - Preparation Work
Related chapter in the course book
Week 6 - Theoretical
Comparison of International, Multinational and International Firm Strategies.
Week 6 - Preparation Work
Related chapter in the course book
Week 7 - Theoretical
Management in International Business. planning, organization, leadership, control.
Week 7 - Preparation Work
Related chapter in the course book
Week 8 - Theoretical
Management of entrance to the market and marketing. Export, licensing, direct investments.
Week 8 - Preparation Work
Related chapter in the course book
Week 9 - Theoretical
Management of entrance to the market and marketing. Export, licensing, direct investments
Week 9 - Intermediate Exam
Midterm Exam
Week 10 - Theoretical
Financial Management in International Business, Management of Human Resources and Industrial Relations.
Week 10 - Preparation Work
Related chapter in the course book
Week 11 - Theoretical
Decision Making and Organization in International Business.
Week 11 - Preparation Work
Related chapter in the course book
Week 12 - Theoretical
Company Planning in International Business.
Week 12 - Preparation Work
Related chapter in the course book
Week 13 - Theoretical
International businesses and developing countries, changes the changing aspects of investment and trade.
Week 13 - Preparation Work
Related chapter in the course book
Week 14 - Preparation Work
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory150237
Midterm Examination1505
Final Examination1718
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes