Week 1 - Theoretical
Development of Marketing Theories and Today’s Marketing Approaches
Week 1 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
Week 2 - Theoretical
Value Based Marketing
Week 2 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
Week 3 - Theoretical
Relationship Marketing
Week 3 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
Week 4 - Theoretical
Word of Mouth Marketing
Week 4 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
Week 5 - Theoretical
Internal Marketing
Week 5 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
Week 6 - Theoretical
Green Marketing
Week 6 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
Week 7 - Theoretical
Ethical Marketing
Week 7 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
Week 8 - Theoretical
Sport Marketing
Week 8 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
Week 9 - Intermediate Exam
Week 10 - Theoretical
Electronic Marketing and Mobile Marketing
Week 10 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
Week 11 - Theoretical
Permission Marketing
Week 11 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
Week 12 - Theoretical
Postmodern Marketing
Week 12 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
Week 13 - Theoretical
Experimental Marketing
Week 13 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
Week 14 - Theoretical
Guerrilla Marketing
Week 14 - Preparation Work
Varinli, İnci (2006). Pazarlamada Yeni Yaklaşımlar, Detay Yayıncılık.
