Information Package / Course Catalogue
Consumer Behaviors
Course Code: PRL112
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 2
Objectives of the Course

Emphasizing the role of consumer behavior in developing and implementation marketing strategies. In this context, the aim of this lesson is to investigate the factors and how these factors affected consumer behavior.

Course Content

This lesson consists of different subjects, such as, importance of consumer behavior in marketing, characteristics of consumer behavior, relationship between marketing and consumer behavior and the factors that affected consumers behavior

Name of Lecturer(s)
Learning Outcomes
1.Names consumer in the marketing science as a concept.
Recommended or Required Reading
1.ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Weekly Detailed Course Contents
Week 1 - Theoretical
The concept and characteristics of consumer behavior
Week 1 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 2 - Theoretical
The importance of marketing in consumer behavior
Week 2 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 3 - Theoretical
Relationship between marketing strategy and consumer behavior
Week 3 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 4 - Theoretical
Psychological factors (Learning and memory) that affected consumer behavior
Week 4 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 5 - Theoretical
Motivation, Involvement and Perception
Week 5 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 6 - Theoretical
Attitudes, changing attitudes and emotion
Week 6 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 7 - Theoretical
Personality and individuality/ Values and lifestyles
Week 7 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 8 - Theoretical
Socio-cultural factors- Group Dynamic and reference group/ Family
Week 8 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 9 - Intermediate Exam
Week 10 - Theoretical
Personal Influence and diffusion of innovations
Week 10 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 11 - Theoretical
Social Class / The effect of culture on consumer behavior
Week 11 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 12 - Theoretical
Situational factors that affected consumer behavior
Week 12 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 13 - Theoretical
Structure of consumer decision making process
Week 13 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 14 - Theoretical
Structure of consumer decision making process
Week 14 - Preparation Work
ODABAŞI Yavuz, Tüketici Davranışı, Media Cat Kitapları Yayınevi, İstanbul, 2011.
Week 15 - Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141128
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes