Information Package / Course Catalogue
| Course Code | : IYO251 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of the course is to teach students basic concepts and terms related to advertising
Advertising will be introduced with the marketing dimension
| 1. | To have fundamental knowledge on advertising concepts and terminology |
| 2. | To be able to understand advertising goals and variations and use this information in advertising techniques |
| 3. | To be able to apply advertising strategies with an advertiser and advertising agency ID |
| 4. | Applying advertising knowledge and skills in the field of marketing |
| 5. | Associate the advertising message with consumer behavior. |
| 1. | Reklamcılık bilgi ve becerilerini pazarlama alanında uygulayabilme. |
| 2. | Reklam mesajını tüketici davranışlarıyla ilişkilendirmek. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 49 |
| Midterm Examination | 1 | 12 | 1 | 13 |
| Final Examination | 1 | 16 | 1 | 17 |
| TOTAL WORKLOAD (hours) | 79 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | |
OÇ-1 | 2 | 3 | 4 | 2 | 5 | 3 | 4 | 1 | 2 | 5 | 3 | 4 |
OÇ-2 | 5 | 3 | 4 | 2 | 1 | 3 | 3 | 4 | 2 | 5 | 1 | 2 |
OÇ-3 | 4 | 2 | 3 | 3 | 4 | 2 | 2 | 5 | 3 | 4 | 2 | 3 |
OÇ-4 | 2 | 3 | 4 | 2 | 5 | 3 | 4 | 1 | 2 | 5 | 3 | 4 |
OÇ-5 | 5 | 3 | 4 | 2 | 1 | 3 | 3 | 4 | 2 | 5 | 1 | 2 |