Information Package / Course Catalogue
| Course Code | : IYO256 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The basic concepts of service marketing is taught to the students. Service marketing mix elements, is to explain what should be done about that service businesses of customer complaints and customer retention.
The course of the examination of the environmental conditions that affected service marketing concept of the definition of services marketing activities and serve to explain the marketing process of the elements that serve marketing mix and service businesses in customer complaints and handling of customer retention is the way
| 1. | That disclose concepts and facts that form the basis of service marketing. |
| 2. | It synthesizes the concepts of service quality, customer expectations and customer satisfaction and presents the recommendations for implementation. |
| 3. | To know with relation of the basic principles of the service sector pricing and develop pricing strategies |
| 4. | With synthesize the quality of service, customer expectations and customer satisfaction and offers practical suggestions for these |
| 5. | Supply and demand management issues in the services sector makes analysis and s marketing strategy |
| 1. | • Öztürk Ayşe (2006) Hizmet Pazarlaması, Ekin Kitabevi, Karahan Kasım (2000) Hizmet Pazarlaması, Beta Yayınevi, İslamoğlu Ahmet vd. (2006) Hizmet Pazarlaması, Beta Yayıncılık. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 49 |
| Midterm Examination | 1 | 12 | 1 | 13 |
| Final Examination | 1 | 16 | 1 | 17 |
| TOTAL WORKLOAD (hours) | 79 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | |
OÇ-1 | 4 | 2 | 3 | 5 | 5 | 1 | 2 | 3 | 5 | 4 | 2 | 3 |
OÇ-2 | 5 | 2 | 3 | 5 | 1 | 2 | 5 | 4 | 3 | 2 | 1 | 5 |
OÇ-3 | 4 | 2 | 3 | 5 | 5 | 1 | 2 | 3 | 5 | 4 | 2 | 3 |
OÇ-4 | 5 | 2 | 3 | 5 | 1 | 2 | 5 | 4 | 3 | 2 | 1 | 5 |
OÇ-5 | 4 | 2 | 3 | 5 | 5 | 1 | 2 | 3 | 5 | 4 | 2 | 3 |