Information Package / Course Catalogue
| Course Code | : LGT212 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
Logistics and transportation services to understand the marketing mechanisms
Logistics and transportation marketing components of the marketing mix (price-product-place-sales increase efforts) to address a holistic look at the individual review
| Ins. Ayşenur ÖREN |
| 1. | To be able to explain the concept and classification of service |
| 2. | Ability to adapt marketing mix elements to the service marketing process |
| 3. | Ability to use effective communication and human power correctly in service marketing |
| 4. | Determining service quality |
| 5. | Ability to direct customer relations in service marketing |
| 1. | Liman İşletmelerinde Hizmet Pazarlaması - Dr. Soner ESMER - Detay Yayıncılık |
| 2. | Müşteri İlişkileri Yönetimi - Anadolu Üniversitesi Yayınları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 12 | 0 | 3 | 36 |
| Assignment | 1 | 0 | 10 | 10 |
| Midterm Examination | 1 | 0 | 14 | 14 |
| Final Examination | 1 | 0 | 14 | 14 |
| TOTAL WORKLOAD (hours) | 74 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 5 | 2 | 3 | 3 | 3 | 2 | 3 | 3 | 5 | 3 | 3 | 4 | ||
OÇ-2 | 5 | 2 | 4 | 1 | 4 | 4 | 2 | 2 | 3 | 5 | 4 | 3 | 5 | |
OÇ-3 | 5 | 2 | 4 | 2 | 4 | 5 | 3 | 2 | 3 | 5 | 4 | 3 | 5 | |
OÇ-4 | 5 | 2 | 4 | 1 | 4 | 4 | 2 | 2 | 3 | 5 | 4 | 3 | 5 | |
OÇ-5 | 5 | 2 | 4 | 1 | 4 | 5 | 3 | 2 | 3 | 5 | 4 | 3 | 5 | |