Information Package / Course Catalogue
Public Relations in Local Goverment
Course Code: YYÖN209
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The importance of public relations and communication with local governments telling, public, public relations, target audience and give information about the formation of the concept of public relations practices in times of crisis to tell

Course Content

The importance of public relations and communication with local governments, public opinion, public relations, the formation of the concepts of the target audience, public relations practices in times of crisis.

Name of Lecturer(s)
Ins. Şerife Gökçen YANIK
Learning Outcomes
1.Teach students, Concepts of Public relations, it’s fuctions for organizations and it’s relations to other firms functions and with other arts.
2.Teach students, theoritical and empirical development stages of Public relations literature
3.Define Social responsibility and Public Relations relationship and role of public relation activities on social responsibility strategies.
4.Define organizational culture and Public Relations relationship and role of public relation activities on reinforcement of organizational culture.
5.Teach students , How organizational identity, image constructed in organizations and their effort to corporate reputation management.
6.Teach students, defined target audiance of public relations and how classified and interact with them.
7.Teach students, defined means of communication.
Recommended or Required Reading
1.Pınar Eraslan Yayınoğlu(2007), Yerel Yönetimlerde Halkla İlişkiler, 2.Basım, Birsen Yayınevi, İstanbul.
2.Hüseyin Dikme (2012), Yerel Yönetimlerde Halkla İlişkiler Uygulamaları, Yalın Yayıncılık, İstanbul.
3.3-Zeyyat Sabuncuoğlu (2008). Halkla İlişkiler, 9. Baskı, Alfa Aktüel Yay. Bursa.
Weekly Detailed Course Contents
Week 1 - Theoretical
Public Relations Definitions , Comedowns and Historical Developments of Public Relations
Week 2 - Theoretical
Public relations concepts and its relations to other concepts
Week 3 - Theoretical
Social Responsibility and Public Relations
Week 4 - Theoretical
Organizational culture and Public Relations
Week 5 - Theoretical
Public Relations and effective Communication
Week 6 - Theoretical
Main Objectives of Public Relations and İts Principles
Week 7 - Theoretical
Corporate communication, Corporate Identity and Corporate Image
Week 8 - Theoretical
Corporate Reputation Management
Week 9 - Theoretical
Stages of the Public Relations Process
Week 10 - Theoretical
Developing structure of Public Relations Departments
Week 11 - Theoretical
Managing Public Relations
Week 12 - Theoretical
Target Audiance of Public Relations
Week 13 - Theoretical
Communication tools and means of communication in public relations
Week 14 - Theoretical
Public Relations and Ethics and Public Relations Case Works
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Midterm Examination1011
Final Examination1011
TOTAL WORKLOAD (hours)44
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
1
1
2
1
2
3
OÇ-2
1
1
2
1
2
3
OÇ-3
1
1
2
1
2
3
OÇ-4
1
1
2
1
2
3
OÇ-5
1
1
2
1
2
3
OÇ-6
1
1
2
1
2
3
OÇ-7
1
1
2
1
2
3
Adnan Menderes University - Information Package / Course Catalogue
2026