The electronic introduction to marketing, e-business, e-commerce and e-marketing concepts and the development of marketing on the internet, and Internet marketing, Internet marketing, marketing process, electronic markets, electronic marketing target market strategies e-marketing product/service price, e-marketing and promotion decisions, the decisions and the creation of the distribution on the internet, marketing strategy, online shopping, electronic payment systems, internet, environment, consumer protection, advertising on the internet, marketing research on the internetthe basic rules of the ad on the internet, and advantages.

The aim is enabling the students to define e-marketing customers in accordance with the products and sales strategies of the business; to assist the constitution of the marketing/sales strategies by creating a database on Internet according to the customer characteristics, to realize e-sales according to the marketing strategies and policies of the business and to the customer characteristics and to cause updates in the sales section of the website according to the business, market and technological developments.