Information Package / Course Catalogue
Strategic Management and Planning
Course Code: YYÖN108
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

There are various problems arising from traditional public administration understanding and practices. An example of such problems is the inability to identify strategic priorities in public decision-making, which leads to waste and extravagance in resource utilization. As a matter of fact, due to today's market-oriented public administration approach, the understanding of strategic management and planning in the public sector has started to gain more and more importance. With this course, it is aimed to develop students' strategic thinking capacity to create and maintain sustainable competitive advantage of organizations, to develop students' ability to make strategic analysis, to develop students' ability to manage the strategy formulation and implementation process, to develop students' awareness of the importance of ethical principles, personal and business values, socially responsible management practices.

Course Content

Within the scope of this course, theoretical examinations will be made on the concepts of strategic management and planning, applications in the public and private sectors will be analyzed and it will be tried to determine how public managers should behave in the decision-making process.

Name of Lecturer(s)
Ins. Şerife Gökçen YANIK
Learning Outcomes
1.Strategy, strategic management and related concepts (Origins, definition, characteristics of the concept of strategy)
2.Strategy, strategic management and related concepts (Objective, goal, vision, mission, policy, tactics, program, budget etc.)
3.To learn strategic planning process
4.Strategic Planning (Definition of planning, criticisms of planning, benefits of planning, contingency approach to planning)
5.Strategic Planning (General environmental analysis, industry and competition analysis)
6.To learn the basic business strategies
7.Traditional management from a strategic management approach to providing the necessary knowledge about the development process
8.To comprehend the Customer Relationship Management Approach by learning the phases of marketing understanding
9.Criticize the current practices of public institutions in terms of strategic management and planning.
10.Understand the strategic planning process of local governments
Recommended or Required Reading
1.AKGEMCI, Tahir; GÜLEŞ, Hasan Kürşat. İşletmelerde stratejik yönetim. Gazi Kitabevi, 2009.
Weekly Detailed Course Contents
Week 1 - Theoretical
Strategy and strategic management
Week 2 - Theoretical
the strategic management process
Week 3 - Theoretical
the strategic planning process
Week 4 - Theoretical
Situation Analysis Strategic Planning
Week 5 - Theoretical
Strategic Planning View Of The Future
Week 6 - Theoretical
Strategic Planning Strategy Implementation
Week 7 - Theoretical
Strategic planning, monitoring and evaluatio
Week 8 - Theoretical
General Budget Strategic Planning For Organizations
Week 9 - Theoretical
General Budget Strategic Planning For Organizations
Week 10 - Theoretical
Special Budget And Strategic Planning For Organizations
Week 11 - Theoretical
An Independent Administrative Authority Strategic Planning
Week 12 - Theoretical
The Special Provincial Administrations In Strategic Planning Studies
Week 13 - Theoretical
Strategic Planning Studies In Municipalities
Week 14 - Theoretical
Strategic Planning Studies In Municipalities
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory143042
Assignment1099
Individual Work101818
Midterm Examination1112
Final Examination1314
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
1
1
5
1
2
OÇ-2
OÇ-3
OÇ-4
OÇ-5
OÇ-6
OÇ-7
OÇ-8
OÇ-9
OÇ-10
Adnan Menderes University - Information Package / Course Catalogue
2026