The aim of this course is to provide students with a comprehensive understanding of the fundamental concepts of business administration, the establishment process of enterprises, their interaction with internal and external environments, and core business functions including management, production, marketing, finance, accounting, and human resources. The course also aims to equip students with basic knowledge related to decision-making processes such as business size, capacity, feasibility analysis, and location selection. In addition, students will be introduced to contemporary management approaches through the historical development of business administration.

This course introduces the fundamental concepts of business administration, the establishment phases of enterprises, and the core business functions, enabling students to develop a holistic understanding of business structure and operations. It focuses on major business functions such as management, production, marketing, finance, accounting, and human resources, while addressing key decision-making areas including environmental interaction, location selection, capacity planning, and feasibility analysis. The course also explores the historical development of business thought and contemporary management approaches.