Information Package / Course Catalogue
Principles of Marketing
Course Code: LGT265
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

Creating awareness about history, basic principles, planning process, and organization of marketing.

Course Content

Be aware of concepts of Marketing- Strategically Planning- Environmental Factors in Marketing- Marketing Information Systems and Research- Classifying – Specifying Target, Product and Position- Product Development – Pricing – Promotions- Distribution Channels

Name of Lecturer(s)
Ins. Cahit İNCİOĞLU
Learning Outcomes
1.Being able to explain basic marketing concepts and elements of the marketing mix.
2.Being able to analyze the marketing environment and consumer behavior.
3.Being able to develop targeting and positioning strategies.
4.Being able to evaluate pricing, distribution, and promotional strategies.
5.Being able to apply appropriate marketing strategies by comparing national and international marketing practices.
Recommended or Required Reading
1.1. MUCUK İsmet, Pazarlama İlkeleri, Türkmen Kitabevi, 2008.
2.2. Ders notları
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition, scope, and importance of marketing.
Week 2 - Theoretical
Marketing systems, external environmental factors affecting the macro and micro.
Week 3 - Theoretical
Consumer behavior and the buying decision process.
Week 4 - Theoretical
Marketing research and data collection methods.
Week 5 - Theoretical
Marketing information system and decision support mechanisms.
Week 6 - Theoretical
Market segmentation and target market selection.
Week 7 - Theoretical
Positioning strategies and differentiation.
Week 8 - Theoretical
Product management and product life cycle.
Week 9 - Theoretical
Pricing methods and strategies.
Week 10 - Theoretical
Distribution channels and logistics management.
Week 11 - Theoretical
Promotion mix and communication strategies.
Week 12 - Theoretical
Digital marketing and use of social media.
Week 13 - Theoretical
Marketing ethics and social responsibility.
Week 14 - Theoretical
International Marketing
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Assignment201020
Individual Work2126
Midterm Examination1011
Final Examination1011
TOTAL WORKLOAD (hours)70
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
3
3
3
OÇ-2
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026