Information Package / Course Catalogue
Public Relations
Course Code: İŞY256
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim of this course is to provide students with the fundamental concepts of public relations, develop their understanding of strategic communication processes, and equip them with the knowledge and skills required to effectively manage relationships between organizations and their target audiences.

Course Content

This course covers the concepts of marketing, advertising, propaganda, communication, and public opinion, as well as the fundamental principles of public relations. It also examines the public relations process, public relations tools, crisis management, corporate social responsibility, sponsorship, lobbying, and corporate identity.

Name of Lecturer(s)
Learning Outcomes
1.Explains the fundamental concepts, principles, and approaches of public relations.
2.Analyzes the communication processes between organizations and their target audiences.
3.Evaluates strategic public relations and communication processes.
4.Applies the tools, methods, and techniques used in public relations in appropriate contexts.
5.Develops solutions to problems encountered in corporate communication and public relations.
Recommended or Required Reading
1.Geçikli, F. (2019). Halkla İlişkiler ve İletişim. İstanbul: Beta Yayıncılık.
2.Çamdereli, M. (2005). Halkla İlişkiler. İstanbul: Salyangoz Yayınları.
3.Peltekoğlu, F. B. (2022). Halkla İlişkilere Giriş. İstanbul: Beta Yayıncılık.
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition of Public Relations, Its Historical Development, Its Place and Function in Organizations, Principles of Public Relations
Week 1 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 2 - Theoretical
The Concept of Communication, the Communication Process, and Its Relationship with Public Relations
Week 2 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 3 - Theoretical
A Comparison of Advertising, Propaganda, Marketing, and Public Relations
Week 3 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 4 - Theoretical
Target Audiences in Public Relations and Target Audience Analysis
Week 4 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 5 - Theoretical
The Public Relations Campaign Process and Planning
Week 5 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 6 - Theoretical
Tools and Methods Used in Public Relations
Week 6 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 7 - Theoretical
Corporate Identity, Corporate Image, and Corporate Reputation
Week 7 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 8 - Theoretical
Public Relations Campaign Examples and Case Analyses
Week 8 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 9 - Theoretical
Ethical Principles and Professional Ethics in Public Relations
Week 9 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 10 - Theoretical
Crisis Management and Crisis Communication
Week 10 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 11 - Theoretical
Social Responsibility
Week 11 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 12 - Theoretical
Lobbying
Week 12 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 13 - Theoretical
Corporate Identity
Week 13 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Week 14 - Theoretical
Sponsorship
Week 14 - Preparation Work
Reading the relevant chapter(s) of the course textbook.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Quiz1%5
Assignment Examination1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Assignment1101
Quiz1001
Midterm Examination1202
Final Examination1404
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
2
OÇ-2
2
OÇ-3
2
OÇ-4
2
OÇ-5
2
Adnan Menderes University - Information Package / Course Catalogue
2026