Information Package / Course Catalogue
International Marketing
Course Code: İDT204
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

With this course, the student, the recognition and implementation of international marketing strategies will be the ability to make

Course Content

The basic concepts of international marketing, international marketing strategies

Name of Lecturer(s)
Learning Outcomes
1.Comprehends and explains the fundamental concepts of international marketing.
2.Knows, explains, and implements international marketing strategies.
3.Identifies target audiences in international markets, conducts market analysis, and explains, analyzes, and implements effective advertising strategies using written and visual elements.
4.Develops international marketing strategies, analyzes and manages processes, and provides solutions.
5.Explains and applies international marketing research and techniques.
Recommended or Required Reading
1.International Marketing Management, Prof. Dr. Mehmet KARAFAKIOĞLU
2.International Marketing with a Holistic Approach, Prof. Dr. Abdulvahap Baydaş
3.International Marketing, Erdoğan Koç, Ahu Yazıcı Ayyıldız .
Weekly Detailed Course Contents
Week 1 - Theoretical
Basic Concepts of International Marketing
Week 1 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 2 - Theoretical
Economic Classification of countries
Week 2 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 3 - Theoretical
Evaluation of International Economic Environment
Week 3 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 4 - Theoretical
Evaluation of International Economic Environment
Week 4 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 5 - Theoretical
Technological Environment, Political and Legal Environment, and others.
Week 5 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 6 - Theoretical
International Marketing and Culture
Week 6 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 7 - Theoretical
Culture and buying Behavior
Week 7 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 8 - Theoretical
Market entry strategies for international markets
Week 8 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 9 - Theoretical
International market positioning
Week 9 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 10 - Theoretical
Types of Market Research by Objective and Scope
Week 10 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 11 - Theoretical
International Marketing Research
Week 11 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 12 - Theoretical
International Marketing Research Process
Week 12 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 13 - Theoretical
International Marketing Strategies
Week 13 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Week 14 - Theoretical
International Marketing Strategies
Week 14 - Preparation Work
Researching the topic of the relevant week and reading about it from various sources.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%5
Quiz1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140235
Assignment1505
Quiz1202
Midterm Examination1202
Final Examination1415
TOTAL WORKLOAD (hours)49
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
4
4
4
4
3
3
3
1
OÇ-2
4
4
4
3
4
3
3
2
OÇ-3
4
4
4
3
3
5
3
3
3
3
OÇ-4
4
5
4
4
3
5
3
3
2
1
OÇ-5
3
3
3
4
Adnan Menderes University - Information Package / Course Catalogue
2026