Information Package / Course Catalogue
Credit Management and Participation Banking
Course Code: BSN237
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

• To teach the basic concepts of public relations. • To give the perspective of looking from the point of view of communication dicipline to working life and daily life events. • To gain the awareness for conscious, planned and efficient communication behaviour .

Course Content

Marketing, advertisement, publicity, communication, public opinion, process of public relations, tools of public relations, crisis management, social responsibility, sponsorship, lobbying, corporate identity.

Name of Lecturer(s)
Ins. Mümin ESER
Learning Outcomes
1.Credit concept and management
2.Participation banking
3.Credit application in banks
4.Loan application in participation banks
5.Case and Turkey
Recommended or Required Reading
1.Halkla İlişkiler:Mete Çamdereli
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition of public relations, its importance in organizations and functions
Week 2 - Theoretical
Concept of communication and its Essentials, relationship between public relations and communication
Week 3 - Theoretical
Comparison of advertising, publicity and marketing with public relations
Week 4 - Theoretical
Target groups in public relations and importance of determining target group
Week 5 - Theoretical
Process of campaign in public relations
Week 6 - Theoretical
Methods and tool in public relations
Week 7 - Theoretical
Methods and tool in public relations
Week 8 - Theoretical
Sample public relations campaigns
Week 9 - Theoretical
Sample public relations campaigns
Week 10 - Theoretical
Crisis management
Week 11 - Theoretical
Social responsibilty
Week 12 - Theoretical
Lobbying
Week 13 - Theoretical
Corporate identitiy
Week 14 - Theoretical
Sponsorship
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Midterm Examination113013
Final Examination120020
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
OÇ-1
5
OÇ-2
5
OÇ-3
5
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026