Information Package / Course Catalogue
| Course Code | : İŞY213 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 4 |
It aims to understand consumer behaviors and the factors that affect these behaviors. Within the scope of the course, it is aimed to learn the concepts of consumption and consumer and to understand consumer models.
It covers consumption and consumer-related concepts, consumer behavior and influencing factors, consumers' purchasing decision processes and decision-making styles.
| Ins. Emine KARAKUŞ BAŞLAR |
| 1. | Understanding of consumption and consumer concepts |
| 2. | Learning the factors affecting consumer behavior |
| 3. | Learning consumer behavior models |
| 4. | Learning the purchasing decision processes of consumers |
| 5. | Understanding consumer decision-making styles |
| 1. | Consumer Behavior – Remzi ALTUNIŞIK- A. Hamdi İSLAMOĞLU |
| 2. | Consumer Behavior -Yavuz ODABAŞI – Gülfidan BARIŞ, Mediacat Publications,2019 |
| 3. | Consumer Behavior -Abdullah OKUMUŞ, Türkmen Bookstore,2013 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 1 | 0 | 25 | 25 |
| Midterm Examination | 1 | 13 | 0 | 13 |
| Final Examination | 1 | 20 | 0 | 20 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | |
OÇ-1 | 5 | 2 | 4 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 5 |
OÇ-2 | 5 | 2 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 |
OÇ-3 | 5 | 2 | 4 | 5 | 4 | 4 | 4 | 4 | 5 | 5 | 5 |
OÇ-4 | 5 | 2 | 4 | 4 | 5 | 5 | 3 | 3 | 5 | 5 | 5 |
OÇ-5 | 4 | 3 | 3 | 5 | 5 | 5 | 4 | 4 | 4 | 5 | 5 |