Information Package / Course Catalogue
| Course Code | : İŞY205 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
To give information about marketing and to explain the development process of marketing
Basic concepts of marketing, product, price, place and promotion
| Assoc. Prof. Bahar GÜRDİN |
| 1. | Definition and development of marketing |
| 2. | Marketing management |
| 3. | Various markets and their characteristics |
| 4. | Marketing micro and macro environment |
| 5. | Case studies and practice |
| 1. | Pazarlama İlkeleri, İsmet Mucuk. |
| 2. | Pazarlamaya Giriş, Zeliha Eser ve Sezer Korkmaz. |
| 3. | Lecture notes. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 27 | 1 | 28 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | |
OÇ-1 | 5 | 4 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 5 |
OÇ-2 | 5 | 4 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 5 |
OÇ-3 | 5 | 4 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 5 |
OÇ-4 | |||||||||||
OÇ-5 | |||||||||||