Information Package / Course Catalogue
International Bussiness
Course Code: İŞY259
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

To give information about development in international business, types of international business and business functions in international business

Course Content

Basic concepts of international business, functions of international business

Name of Lecturer(s)
Ins. Ömer Burak TUNÇ
Learning Outcomes
1.International business
2.International activities
3.Managerial functions in international business
4.Strategies in international business
5. International Coordination and Control, International R & D Management
Recommended or Required Reading
1.Uluslararası İşletmecilik, Esin Can Mutlu.
2.Uluslararası İşletmecilik, Recai Coşkun.
3.Lecture notes.
Weekly Detailed Course Contents
Week 1 - Theoretical
Globalization and the globalization process
Week 2 - Theoretical
Basic concepts of international business
Week 3 - Theoretical
Export in international business
Week 4 - Theoretical
Import in international business
Week 5 - Theoretical
Intermediaries in international business
Week 6 - Theoretical
Facilitators in international business
Week 7 - Theoretical
International business environment
Week 8 - Theoretical
International market entry strategies
Week 9 - Theoretical
Foreign market entry methods
Week 10 - Theoretical
Internet and e-commerce in international business
Week 11 - Theoretical
Types of strategies of international businesses
Week 12 - Theoretical
Organizational structuring in international businesses
Week 13 - Theoretical
Human resources management in international businesses
Week 14 - Theoretical
International marketing and supply chain management
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination110010
Final Examination115015
TOTAL WORKLOAD (hours)53
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
OÇ-1
5
2
5
4
4
5
5
5
5
5
5
OÇ-2
5
2
5
4
4
5
5
5
5
5
5
OÇ-3
5
2
5
4
4
5
5
5
5
5
5
OÇ-4
5
2
5
4
4
5
5
5
5
5
5
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026