Information Package / Course Catalogue
E - Commerce
Course Code: İŞY253
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this course is to give basic information about electronic commerce. At the end of this course, it is aimed that the participants will have the necessary knowledge to take initiatives related to electronic commerce, to follow and manage the processes of starting electronic commerce.

Course Content

Definition/Types/ Historical Development of Electronic Commerce/ Definition of Internet/ Introduction to Internet Marketing/ Internet Marketing Research/ Internet Banking/ Internet Payment Systems/ Surveillance and Control of Salespeople

Name of Lecturer(s)
Learning Outcomes
1.Gain knowledge about e-trade activities
2.Executing e-trade activities
3.Be aware of the problems in e-trade
4. Applications such as customer relations, sales chain, supply chain management through e-commerce
5. Recognize and understand the value added of e-commerce in brand management
Recommended or Required Reading
1.E-Commerce Şule ÖZMEN
2.E- Commerce, Atatürk University Open Education Faculty Publications
3.E-Commerce Gazanfer Erbaşlar - Şükrü Dokur
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction and Basic Concepts
Week 1 - Preparation Work
The relevant ws topic is readfrom the texbook
Week 2 - Theoretical
Effects of Electronic Commerce
Week 2 - Preparation Work
The relevant ws topic is readfrom the texbook
Week 3 - Theoretical
Tools of Electronic Commerce I
Week 3 - Preparation Work
The relevant ws topic is readfrom the texbook
Week 4 - Theoretical
Tools of Electronic Commerce II
Week 4 - Preparation Work
The relevant ws topic is readfrom the texbook
Week 5 - Theoretical
Tools of Electronic Commerce III
Week 5 - Preparation Work
The relevant ws topic is readfrom the texbook
Week 6 - Theoretical
Tools of Electronic Commerce IV
Week 6 - Preparation Work
Week 7 - Theoretical
Payment Systems in E-Commerce
Week 7 - Preparation Work
Week 8 - Theoretical
Security in Payment Systems in E-Commerce
Week 8 - Preparation Work
Week 9 - Theoretical
E-Business and Transformation
Week 9 - Preparation Work
Week 10 - Theoretical
E-Business and Information Systems
Week 10 - Preparation Work
Week 11 - Theoretical
E-Commerce and Marketing I
Week 11 - Preparation Work
Week 12 - Theoretical
E-Commerce and Marketing II
Week 12 - Preparation Work
Week 13 - Theoretical
E-Commerce Applications
Week 13 - Preparation Work
Week 14 - Theoretical
E- Commerce and Law
Week 14 - Preparation Work
Week 15 - Preparation Work
Week 16 - Preparation Work
Week 17 - Preparation Work
Week 18 - Preparation Work
Week 19 - Preparation Work
Week 20 - Preparation Work
Week 21 - Preparation Work
Week 22 - Preparation Work
Week 23 - Preparation Work
Week 24 - Preparation Work
Week 25 - Preparation Work
Week 26 - Preparation Work
Week 27 - Preparation Work
Week 28 - Preparation Work
Week 29 - Preparation Work
Week 30 - Preparation Work
Week 31 - Preparation Work
Week 32 - Preparation Work
Assessment Methods and Criteria
Type of AssessmentCountPercent
Quiz1%5
Assignment Examination1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Assignment110010
Quiz1303
Midterm Examination1606
Final Examination112113
TOTAL WORKLOAD (hours)74
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
3
2
1
2
1
4
2
3
4
3
OÇ-2
3
3
2
3
2
5
2
3
5
3
OÇ-3
3
2
1
3
3
4
3
4
4
3
OÇ-4
4
4
3
4
3
5
3
4
5
3
OÇ-5
3
2
1
3
2
5
2
3
4
3
Adnan Menderes University - Information Package / Course Catalogue
2026