Information Package / Course Catalogue
Fashion Marketing
Course Code: MOT252
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

With this course, students will be able to market product, examine brand and pricing studies and examine distribution channels and promotion studies.

Course Content

Examine marketing researches, examine product creation and brand studies, examine pricing studies, recognize and examine distribution channels, recognize and examine promotional activities, examine fashion models and strategies in Turkish ready-to-wear sector.

Name of Lecturer(s)
Learning Outcomes
1.
2.
3.
4.
5.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
To explain the general framework of the course process Giving information about
Week 2 - Theoretical
Definition of the basic concepts of marketing General description of marketing principles
Week 3 - Theoretical
General description of marketing principles
Week 4 - Theoretical
Definition of fashion concept, with the development of marketing relationship and the place of marketing in fashion, marketing mix
Week 5 - Theoretical
Marketing mix and functions
Week 6 - Theoretical
What is a brand? Brand related concepts
Week 7 - Theoretical
The relationship between fashion and brand
Week 8 - Theoretical
The place and importance of branding in fashion studies on branding
Week 9 - Theoretical
The pricing of the product in fashion marketing- distribution channels - strategic marketing and investigation of promotion studies
Week 10 - Theoretical
Brand management in the fashion industry
Week 11 - Theoretical
Brand management in the fashion industry
Week 12 - Theoretical
Consumer behavior
Week 13 - Theoretical
Current examples in fashion brands
Week 14 - Theoretical
Current examples in fashion brands
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures1%5
Term Assignment1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
5
5
5
5
5
5
5
5
5
5
2
OÇ-2
5
5
5
5
5
5
5
5
5
5
2
OÇ-3
5
5
5
5
5
5
5
5
5
5
2
OÇ-4
5
5
5
5
5
5
5
5
5
5
2
OÇ-5
5
5
5
5
5
5
5
5
5
5
2
Adnan Menderes University - Information Package / Course Catalogue
2026