Information Package / Course Catalogue
E-Commerce
Course Code: DTS251
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

This course enables the student to make electronic commerce applications intended.

Course Content

To plan and execute electronic commerce activities.

Name of Lecturer(s)
Lec. Mehmet DUYAR
Learning Outcomes
1.It explains the basic concepts, workings, and different e-commerce models of e-commerce.
2.It evaluates electronic payment systems, logistics applications, and digital infrastructures used in e-commerce processes.
3.Develops fundamental strategies for e-commerce operations using digital marketing tools.
4.It explains the functioning of e-export and cross-border e-commerce applications and their importance in foreign trade.
5.It evaluates legal, ethical, and security issues encountered in e-commerce activities and develops solutions.
Recommended or Required Reading
1.Electronic Commerce, Şükrü Dokur, Gazanfer Erbaşlar, Nobel Academy Publishing, Ankara, 2016.
2.Fundamentals of E-Commerce, D. Olcay, Pusula Publishing, Istanbul, 2010.
Weekly Detailed Course Contents
Week 1 - Theoretical
The Concept, Development, and Key Features of E-Commerce
Week 2 - Theoretical
E-commerce Models (B2B, B2C, C2C, C2B)
Week 3 - Theoretical
Legal and Ethical Aspects of E-Commerce
Week 4 - Theoretical
E-commerce Infrastructures and Electronic Commerce Systems
Week 5 - Theoretical
Electronic Payment Systems and Digital Banking
Week 6 - Theoretical
Security, Data Protection, and Consumer Rights in E-Commerce
Week 7 - Theoretical
Logistics and Order Management in E-commerce
Week 8 - Theoretical
Logistics and Order Management in E-commerce
Week 9 - Theoretical
Digital Marketing and Social Media Strategies
Week 10 - Theoretical
Search Engine Optimization (SEO) and Digital Advertising
Week 11 - Theoretical
E-marketplaces and Platform Economy (Amazon, Trendyol, Hepsiburada, Alibaba, etc.)
Week 12 - Theoretical
E-Export and Cross-Border E-Commerce Applications
Week 13 - Theoretical
Current Trends in E-Commerce: Artificial Intelligence, Mobile Commerce, and Social Commerce
Week 14 - Theoretical
E-commerce Applications from Türkiye and Around the World: A General Assessment
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Midterm Examination1617
Final Examination1617
TOTAL WORKLOAD (hours)56
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
PÇ-20
PÇ-21
PÇ-22
PÇ-23
PÇ-24
PÇ-25
PÇ-26
OÇ-1
4
OÇ-2
4
OÇ-3
4
OÇ-4
4
OÇ-5
4
Adnan Menderes University - Information Package / Course Catalogue
2026