Information Package / Course Catalogue
| Course Code | : BSS225 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
With this course, students will gain competencies of public relations.
The history of public relations in the world and in Turkey, public relations, public relations definitions, objectives and social responsibility, public relations and advertising, public relations and propaganda, public relations and marketing, public relations and publicity, public relations and communications, public relations and organizational structure, public relations specialist qualifications in public relations audience.
| Ins. Elçin BAŞOL |
| 1. | Enhance the image and public relations strategy |
| 2. | Corporate image, and constantly keep a positive detection |
| 3. | to evaluate the historical development of public relations |
| 4. | understand the importance of public relations in the public and private sectors |
| 5. | define the basic concepts of public relations |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Assignment | 5 | 2 | 0 | 10 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 74 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 2 | |||||||||||||
OÇ-2 | 2 | |||||||||||||
OÇ-3 | 2 | |||||||||||||
OÇ-4 | 2 | |||||||||||||
OÇ-5 | 1 | |||||||||||||