To understand the purpose to acquire, develop the capacity of detection, to learn to produce thoughts, to acquire analysis and synthesis skills ; Briefly It ıs to turn desire,will,expectation into thoughts, to turn the thought into work and to gain the ability to succeed the work

The discipline that make up Behavioral science and its place in behavioral science (sociology, psychology, anthropology) The emergence of applied behavioral sciences, The behavioral sciences in analysing of events, in Business management and organization, the place,the importance and application of the behavioral sciences, definition of public relations, its historical development and its basic principles, marketing relationship the process of communication and feedback, duties of the staff of public relations, public relations and implementation of policy.