
| Course Code | : HİT104 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
They offer products and services in public institutions and private companies and the public to promote internal and external target audience, and the eyes of the public institutions of sympathy towards the brand, and generate interest in PR departments, it was created in order to sustain the intermediate members to be employed to give basic knowledge of scientific PR, Public the foundations of the science of relationships, birth causes, understand the importance and principles. Necessary for the performance of the profession, target audience analysis, event design and management, media relations, to be better equipped for.
The course structure of the public relations departments, to be possessed by professional features, public relations, print and visual aids used in the subject of this course. At the end of each lesson, the week’s topic of the course materials will be shared with relevant case studies and examples.
| Ins. Elçin BAŞOL |
| 1. | • Communication, internal communications, media management and event design to have |
| 2. | • Public Relations recently become familiar with the concepts and the support of other disciplines. |
| 3. | The emergence of the science of Public Relations, of necessity, to understand and recognize the functions. |
| 4. | • Public Relations departments to assume the functions of management. . |
| 5. | • Written and visual tools to design and implement internal and external communications |
| 6. | To understand the necessity and importance of public relations. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Assignment | 5 | 2 | 0 | 10 |
| Seminar | 6 | 2 | 0 | 12 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | |
OÇ-1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||
OÇ-2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||
OÇ-3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | ||
OÇ-4 | 4 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | ||
OÇ-5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||
OÇ-6 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | ||