Information Package / Course Catalogue
Public Relations II
Course Code: HİT104
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

They offer products and services in public institutions and private companies and the public to promote internal and external target audience, and the eyes of the public institutions of sympathy towards the brand, and generate interest in PR departments, it was created in order to sustain the intermediate members to be employed to give basic knowledge of scientific PR, Public the foundations of the science of relationships, birth causes, understand the importance and principles. Necessary for the performance of the profession, target audience analysis, event design and management, media relations, to be better equipped for.

Course Content

The course structure of the public relations departments, to be possessed by professional features, public relations, print and visual aids used in the subject of this course. At the end of each lesson, the week’s topic of the course materials will be shared with relevant case studies and examples.

Name of Lecturer(s)
Ins. Elçin BAŞOL
Learning Outcomes
1.• Communication, internal communications, media management and event design to have
2.• Public Relations recently become familiar with the concepts and the support of other disciplines.
3. The emergence of the science of Public Relations, of necessity, to understand and recognize the functions.
4. • Public Relations departments to assume the functions of management. .
5.• Written and visual tools to design and implement internal and external communications
6.To understand the necessity and importance of public relations.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
The form of Public Relations Association, Public Relations Management Function, Structure of Public Relations Departments
Week 2 - Theoretical
The form of Public Relations Association, Public Relations Management Function, Structure of a Sample Business Public Relations Departments
Week 3 - Theoretical
Public Relations and Duties and Responsibilities Job Elements Must Be Included Features, Presentation, Text Editing, Semiology, Creative, Public Relations Professional Principles, Public Relations Training
Week 4 - Theoretical
Public Relations and Duties and Responsibilities Job Elements Must Be Included Features, Presentation, Text Editing, Semiology, Creative, Public Relations Professional Principles, Public Relations Training
Week 5 - Theoretical
Target Audience in Public Relations, Target Audience Definition
Week 6 - Theoretical
Internal Public Relations, Public Relations Internal Definition, its Scope
Week 7 - Theoretical
In-House Public Relations Practice Areas. Definition and Determination of Internal Target Audiences
Week 8 - Theoretical
Media Relations in Public Relations, Public Relations selection of channels, Effective Media Management and Monitoring, Analysis and Media Sector Compliance, Business Cycle by Media Selection
Week 9 - Theoretical
Media Selection by Business Cycle Case Study
Week 10 - Theoretical
What is news? News Writing Techniques and Rules, News and Photo Matching and Selection
Week 11 - Theoretical
Press Release What is it? Types of Press Release, Press Release Effective Media Analysis, Press Release Writing Rules, Example News News Fiction Texts and Practices
Week 12 - Theoretical
Sample News Texts and News Fiction Practices and Press Releases
Week 13 - Theoretical
Public Relations Organization, Organization / Event Creation
Week 14 - Theoretical
TV Radio Producer and Anchor, News Writing, Meeting Management, Seminars and Case Study Analysis
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Assignment52010
Seminar62012
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
5
5
5
5
5
5
5
5
5
5
5
OÇ-2
5
5
5
5
5
5
5
5
5
5
5
OÇ-3
4
4
4
4
4
4
4
4
4
4
4
OÇ-4
4
4
4
5
4
4
4
4
4
4
4
OÇ-5
5
5
5
5
5
5
5
5
5
5
5
OÇ-6
4
4
4
4
4
4
4
4
4
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026