This course focuses on researching, analyzing and evaluating the existing product / service, business / marketing processes and company structures of various firms that are considered as case studies; actors, product / production diversity and competition strategies, firm structures, existing and / or possible target markets and user profiles in terms of re-consideration and design strategies and action plans to be proposed in line with the design of new systems and services.

This course includes the processes of strategic analysis, reconstruction and presentation of professional \ n service / product design process using design and design management tools and techniques.