Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Ins. Esin ÇINAR

Public Relations Practices

Course Code	: HİT201
Course Type	: Required
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 1
Credit	: 4
Lab	: 0
ECTS	: 4

Objectives of the Course

Students learn the theoretical knowledge in the field of vocational training with the help of case studies taken from real business life deepened by discussion

Course Content

To show case solutions to students in private companies, trade unions, municipalities, non-governmental organizations, hospitals, media, and public organizations.

Name of Lecturer(s)

Ins. Esin ÇINAR

Learning Outcomes

1.	• Introduction of media relations
2.	Examination of public relations techniques
3.	• To practice of public relations with examples
4.	• To practice of public relations with example
5.	To educate a good professional by explaining the importance of target audience in public relations practices

Recommended or Required Reading

Weekly Detailed Course Contents

Week 1 - Theoretical

Proactive and Reactive Public Relations

Week 2 - Theoretical

Target audience in Public Relations Practices

Week 3 - Theoretical

Recognition tasks and the tools used method of public relations, public relations tasks and tools used in Recognition / Promotion methods and techniques

Week 4 - Theoretical

Employees working in public relations need to know about press

Week 5 - Theoretical

Press declaration / Press bulletins

Week 6 - Theoretical

Organizations and organizational planning considerations to the Press

Week 7 - Theoretical

Exhibitions and Fairs, public relations work for the press for special occasions

Week 8 - Theoretical

Speech and speaker in Public Relations

Week 9 - Theoretical

Campaign Preparation of appropriate communication strategies in public relations

Week 10 - Theoretical

Campaign Preparation of appropriate communication strategies in public relations

Week 11 - Theoretical

The campaign process and application examples

Week 12 - Theoretical

The campaign process and application examples

Week 13 - Theoretical

The campaign process and application examples

Week 14 - Theoretical

The campaign process and application examples

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	1	3	56
Assignment	5	2	0	10
Term Project	6	2	0	12
Midterm Examination	1	10	1	11
Final Examination	1	10	1	11
TOTAL WORKLOAD (hours)				100

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13
OÇ-1	5	5	5	5	5	5	5	5	5	5	5
OÇ-2
OÇ-3	5	5	5	5	5	5	5	5	5	5	5
OÇ-4
OÇ-5	5	5	5	5	5	5	5	5	5	5	5

Person Responsible for Information Package

Ins. Esin ÇINAR