Information Package / Course Catalogue
Media Planning
Course Code: HİT209
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim of this course, making the definition of media planning, media planning activities, the role of media on the media planning to teach practical concepts. Media, advertising, and consumer relationship between the role of the media planner in this relationship will be examined in this course

Course Content

In this course, Introduction Media Planning, Media, Consumer Relationship Between Advertising, Media Planning Activities, Media Planning Concepts Used, New Planning Models, Media Plan, entitled Organization will be discussed. In this course, the student media research, planning, and learn to buy. Target, market analysis, research techniques, media, and media analysis, purchasing techniques, negotiation, and computer applications are among the topics covered in this course.

Name of Lecturer(s)
Ins. Elçin BAŞOL
Learning Outcomes
1.Understanding of Advertising media planning and defining the strategic perspective
2.Understanding the properties of the elements of advertising media planning process
3. Designing an advertising media plan
4.Reporting preparation and presentation
5.realize media planning application
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction, general information and resources related to the handling course. Process of defining the concepts of marketing and media, media and the general operation of the vehicle transfer.
Week 2 - Theoretical
Defining the concept of media planning. Access to communication media campaigns objectives of the planning process by creating the role and impact of a holistic understanding of the importance of
Week 3 - Theoretical
Advertising campaign plan, defining the role of the media plan. Understanding the steps of the planning process by explaining the relationship between advertising media
Week 4 - Theoretical
During the process of integrated marketing communication integrated marketing communication media media plan, change, and the impact of data-based management, integrated marketing communication strategies, consumer understanding of the context of the goals of the campaign
Week 5 - Theoretical
Access to the media as a component of the strategic plan; access types, access, identifying strategies, access methods of calculating the value of the access criteria for the process of determining a holistic activity
Week 6 - Theoretical
Frequency component of the strategic media plan, to determine the level and frequency of the active factors in determining the level, frequency, methods and calculations to determine the value of the frequency of holistic process of determining the criteria for effectiveness
Week 7 - Theoretical
As a component of a strategic media plan, density, continuity, and the determinants of flight and pulse tactical, tactical detection methods, the effect of the tactical success of the plan criticizing the differentiation media.
Week 8 - Theoretical
Report preparation and presentation
Week 9 - Theoretical
The decisive role of the media in the planning process and the structural characteristics of advertising media; Printing, Publishing, Print, New and Alternative Advertising Media
Week 10 - Theoretical
Media planning process, selection criteria, advertising media, the media value of the detection, access and cost-effectiveness calculations, strategic pressures and transfer solutions. Transfer of computer programs used in the process of media planning
Week 11 - Theoretical
Media planning process, assessment and evaluation, measurement criteria, measurement tools used to evaluate the transfer of concepts
Week 12 - Theoretical
Transfer models, theoretical and practical context, media planning, media plan and preparation of flow charts, sample presentation of media plans.
Week 13 - Theoretical
Enforcement of advertising campaign media plan steps students through a brief
Week 14 - Theoretical
An example of alternative media advertising campaign for the capture of motion planning is to enable competitive advantage
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Midterm Examination1314
Final Examination1314
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
5
5
5
5
5
5
5
5
5
5
5
OÇ-2
5
5
5
5
5
5
5
5
5
5
5
OÇ-3
OÇ-4
OÇ-5
5
5
5
5
5
5
5
5
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026