Information Package / Course Catalogue
Marketing on the Internet
Course Code: HİT211
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

This course is intended to do with the student's e-commerce applications.

Course Content

To plan and carry out activities in electronic commerce.

Name of Lecturer(s)
Ins. Aysun ŞAHİN
Learning Outcomes
1.To plan electronic commerce activities
2. to conduct their activities in electronic commerce
3.Define the concept of electronic marketing
4.Define the concepts of digital marketing and mobile marketing
5.Social networks and marketing integration are discussed.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Basic Concepts of E-Commerce
Week 2 - Theoretical
Electronic Commerce Regulations
Week 3 - Theoretical
Electronic Commerce Regulations
Week 4 - Theoretical
Electronic Contracts
Week 5 - Theoretical
Electronic Signature
Week 6 - Theoretical
E-Commerce Tools
Week 7 - Theoretical
Electronic Commerce Applications
Week 8 - Theoretical
Electronic Trading Methods
Week 9 - Theoretical
Electronic Trading Methods
Week 10 - Theoretical
Electronic Trading Methods
Week 11 - Theoretical
Electronic Commerce Payment Methods
Week 12 - Theoretical
Electronic Commerce Payment Methods
Week 13 - Theoretical
Electronic Commerce Payment Methods
Week 14 - Theoretical
Electronic Commerce Payment Methods
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Assignment52010
Seminar62012
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
4
4
4
4
4
4
4
4
4
4
4
OÇ-2
OÇ-3
5
5
5
5
5
5
5
5
5
5
5
OÇ-4
OÇ-5
5
5
5
5
5
5
5
5
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026