Information Package / Course Catalogue
| Course Code | : HİT208 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 1 |
| Credit | : 4 |
| Lab | : 0 |
| ECTS | : 4 |
The course in question, the basic principles of advertising, marketing and public relations as a component of the interaction, as well as the types of advertising creativity in advertising, media selection and analysis are intended to provide information on the effectiveness measurement.
Advertise descriptions, advertising media, the concept of the campaign, measure the effectiveness of advertising, advertising-related organizations.
| Ins. Mehmet ŞEN |
| 1. | To know advertising and advertising related to the general definitions |
| 2. | To dominate the selection and analysis of the target audience and media |
| 3. | •Campaign to design and write creative ad text, ad content analysis can |
| 4. | To measure the effectiveness |
| 5. | To understand the general condition of the advertising industry and advertising strategies |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Assignment | 5 | 2 | 0 | 10 |
| Term Project | 6 | 2 | 0 | 12 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | |
OÇ-1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||
OÇ-2 | |||||||||||||
OÇ-3 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||
OÇ-4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||
OÇ-5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||