Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Ins. Esin ÇINAR

Public Relations I

Course Code	: HİT103
Course Type	: Required
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 1
Credit	: 4
Lab	: 0
ECTS	: 3

Objectives of the Course

It aims to improve the writing skills of students and to promote the public relations field.

Course Content

Basic concepts, historical development, theories of public relations, public relations practices, propaganda, press releases, public relations and other disciplines, crisis management, perception management, reputation management

Name of Lecturer(s)

Ins. Elçin BAŞOL

Learning Outcomes

1.	to introduce requirements of expertise in public relation
2.	The functions which apply to Public Relations in organizations
3.	to indicate the principles and rules which apply to Public Relations in organizations
4.	to determine the PR activities
5.	To be able to discuss various theories in relation to public relations

Recommended or Required Reading

Weekly Detailed Course Contents

Week 1 - Theoretical

Definition and historical development of public relations

Week 2 - Theoretical

Close to the concepts of public relations (promotion, human relations,

Week 3 - Theoretical

Concepts to Public Relations (Marketing and Advertising)

Week 4 - Theoretical

Close to the concepts of public relations (corporate advertising)

Week 5 - Theoretical

Close to the concepts of public relations (lobbying)

Week 6 - Theoretical

The objects that are followed in Public Relations ,the reasons that reveal the need for public relations

Week 7 - Theoretical

The activities of the public relations department in businesses, public relations specialists and the features that should be present in public relations specialists and their workplaces

Week 8 - Theoretical

The role of effective communication in public relations

Week 9 - Theoretical

The organization of public relations, public relations manager responsibilities in Business

Week 10 - Theoretical

Development of Public Relations in Business Programme, data collection methods

Week 11 - Theoretical

Public relations planning, types of planning

Week 12 - Theoretical

Public relations planning, execution and control

Week 13 - Theoretical

The target group in Public Relations inside/outside organization

Week 14 - Theoretical

The target group in Public Relations inside/outside organization

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	1	3	56
Lecture - Practice	14	0	1	14
Term Project	1	1	0	1
Midterm Examination	1	3	1	4
Final Examination	1	3	1	4
TOTAL WORKLOAD (hours)				79

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13
OÇ-1	4	4	4	4	5	4	4	4	4	4	4
OÇ-2	5	5	5	5	5	5	5	5	5	5	5
OÇ-3	5	4	4	4	4	4	4	4	4	4	4
OÇ-4	5	5	5	5	5	5	5	5	5	5	5
OÇ-5	4	4	5	4	4	4	5	4	4	4	4

Person Responsible for Information Package

Ins. Esin ÇINAR