By addressing the concept of political communication in its theoretical and applied dimensions, the aim is to enable students to analyze the communication strategies of political actors, to make critical evaluations and to have knowledge about current political communication practices.

The course covers the historical development of political communication; speaking and listening in effective communication; influencing, effective communication and persuasive speech; definition and basic concepts of political communication; political communication and ideology; political communication, politics and power; formation of public opinion; political campaign process; political campaigns and voter analysis in Turkey; and new media and political communication, and the fundamental debates and issues related to the field of political communication are discussed.