Information Package / Course Catalogue
| Course Code | : İPZ207 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training. |
| Theory | : 4 |
| Prt. | : 0 |
| Credit | : 4 |
| Lab | : 0 |
| ECTS | : 4 |
Marketing managers give accurate and timely decisions about marketing, marketing strategy and tactics play an important role in providing competitive advantage and as soon as the determination of the effective the provision of the market, and this information is accurate methodsto analyze continuous data
Place of Marketing Research, marketing management, Scope andTypes of Research and Marketing Research Process DefiningResearch Problem
| 1. | Concept of Marketing Research, Definition |
| 2. | Importance and Areas of Application |
| 3. | Relationship to Other Disciplines and Boundaries |
| 4. | Place of Organization |
| 5. | Definition of Research Process |
| 1. | Instructor Lecture Notes |
| 2. | Kurtuluş, Kemal (1998), Pazarlama Araştırmaları, 6. Basım Istanbul, Avcıol Basım Yayın |
| 3. | Yükselen, Cemal, (2000) Pazarlama Araştırmaları, Ankara, Detay Yayıncılık |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 1 | 10 | 0 | 10 |
| Quiz | 1 | 5 | 1 | 6 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 20 | 1 | 21 |
| TOTAL WORKLOAD (hours) | 95 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 3 | 5 | 4 | 5 | 3 | 3 | 3 | 5 | 3 | 5 | ||||
OÇ-2 | 5 | 3 | 3 | 5 | 3 | 3 | 3 | 5 | 3 | 3 | |||||
OÇ-3 | 5 | 3 | 5 | 5 | 3 | 3 | 4 | 3 | 5 | 3 | 5 | ||||
OÇ-4 | 5 | 3 | 5 | 4 | 3 | 3 | 3 | 5 | 3 | 5 | |||||
OÇ-5 | 5 | 3 | 5 | 5 | 3 | 3 | 4 | 3 | 5 | 3 | 5 | ||||