Information Package / Course Catalogue
| Course Code | : İPZ112 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training. |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this course is to explain the importance of the international marketing and give information about foreign market conditions.
Increasing and developing foreign trade activities as a consequence of globalization will be analysed and marketing decisions and working of business canalizing foreign markets will be discussed. Basic concepts included in the course content are marketing, market and marketing strategies, international marketing principles, micro and macro marketing, consumer markets, corporate markets, international markets, measurement of markets, principles of target market distribution, marketing mix, goods and services, price, distribution canals, promotion, samples and implementations.
| 1. | Learning macro environmental conditions affecting international marketing decisions. |
| 2. | Comprehending the importance of international marketing researches, learning stages of international marketing planning. |
| 3. | Learning segmentation, target market and positioning in international marketing. |
| 4. | Learning strategies for penetration to international markets. |
| 5. | Learns pricing decisions in international markets. |
| 1. | Instructor Lecture Notes |
| 2. | Uluslararası Pazarlama Yönetimi Kitabı, Beta Basım Yayın |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 1 | 5 | 0 | 5 |
| Quiz | 1 | 5 | 1 | 6 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 80 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 4 | 4 | 3 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 4 | ||||
OÇ-2 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | |||
OÇ-3 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 4 | 3 | 4 | 4 | ||||
OÇ-4 | 4 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | |||||
OÇ-5 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | |||||