Information Package / Course Catalogue
| Course Code | : İPZ206 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training. |
| Theory | : 2 |
| Prt. | : 2 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
Experience in economics and marketing experience to understand the importance of marketing concepts. Aimed to find out the applicability of marketing experience to the business.
Learning experiences and development to improve the customer experience.
| 1. | Understand the Experience Marketing and Experience Economy |
| 2. | Learn the design of experience |
| 3. | Create lasting value with experience marketing |
| 4. | To understand the concept of experiential brand |
| 5. | Understanding the concepts of experience marketing and customer. |
| 1. | Lecturers Lesson Notes |
| 2. | DİRSEHAN, T., Deneyimsel Pazarlama, İkinci Adam Yayınları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Lecture - Practice | 14 | 0 | 2 | 28 |
| Assignment | 1 | 3 | 0 | 3 |
| Quiz | 1 | 4 | 1 | 5 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 81 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 4 | 4 | 3 | 4 | 4 | |||||||||
OÇ-2 | 5 | 5 | 4 | 4 | 3 | 4 | 4 | ||||||||
OÇ-3 | 5 | 5 | 4 | 5 | 4 | 4 | |||||||||
OÇ-4 | |||||||||||||||
OÇ-5 | |||||||||||||||