Information Package / Course Catalogue
Applied to Electronic Marketing
Course Code: İPZ208
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement:  Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training.
Theory: 2
Prt.: 2
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

Students will be taught in computer electronic commerce in applications.

Course Content

Electronic marketing activities and practical work environments

Name of Lecturer(s)
Learning Outcomes
1.Knowledge of how to create website
2.Execution of marketing activities in electronic form
3.How to receiving feedback on the activities of Internet sites marketing and evaluate them
4.Learning the design of the website.
5. Planning the functions of the website.
Recommended or Required Reading
1.Lecturers Lesson Notes
Weekly Detailed Course Contents
Week 1 - Theoretical
Package programs used in making the Internet site
Week 2 - Theoretical
Package programs used in making the Internet site
Week 3 - Theoretical
Web site marketing activities
Week 4 - Theoretical
Web site marketing activities
Week 5 - Theoretical
Planning, design and functionality of the website
Week 6 - Theoretical
Planning, design and functionality of the website
Week 7 - Theoretical
Package programs used in making the Internet site
Week 8 - Theoretical
Example of a web site creation
Week 9 - Theoretical
Example of a web site creation
Week 10 - Theoretical
Example of a web site creation
Week 11 - Theoretical
Example of a web site creation
Week 12 - Theoretical
Creating a sample website
Week 13 - Theoretical
Creating a sample website
Week 14 - Theoretical
Creating a sample website
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%10
Quiz1%10
Midterm Examination1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Lecture - Practice140228
Assignment1404
Quiz1314
Midterm Examination1516
Final Examination110111
TOTAL WORKLOAD (hours)81
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
5
4
OÇ-2
5
5
5
5
4
OÇ-3
5
5
5
5
4
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026