Information Package / Course Catalogue
| Course Code | : İPZ211 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training. |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
Aim of this lesson is transfered new economi and marketing process in the new economi
New economy, internet and basic concepts, Marketing in the new wconomi and future of marketing, E-product, E-price, E-promotion, E-place
| 1. | Comprehending the basic concepts of electronic marketing |
| 2. | Contrubite to develop marketing strategy in the electronic field |
| 3. | Contrubite to develop product strategy in the electronic field |
| 4. | Contrubite to develop price strategy in the electronic field |
| 5. | Contrubite to develop promotion strategy in the electronic field |
| 6. | Contrubite to develop place strategy in the electronic field |
| 7. | Contrubite to develop confidence and reliability in the electronic field |
| 1. | İbrahim Kırcova, İnternette Pazarlama, İstanbul,1997 |
| 2. | Ramazan Aksoy, İnternet Ortamında Pazarlama, Ankara, Seçkin Yayınları, 2006 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 1 | 5 | 0 | 5 |
| Quiz | 1 | 5 | 1 | 6 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 56 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 3 | 4 | 4 | 3 | 3 | 5 | 3 | 3 | 4 | ||||||
OÇ-2 | 4 | 4 | 3 | 4 | 5 | 4 | 4 | 4 | 4 | ||||||
OÇ-3 | 4 | 3 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | |||||
OÇ-4 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | |||||
OÇ-5 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 3 | 4 | |||||
OÇ-6 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 3 | 4 | |||||
OÇ-7 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 3 | 4 | |||||