Information Package / Course Catalogue
| Course Code | : İPZ212 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training. |
| Theory | : 2 |
| Prt. | : 2 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
Advertising activities to teach in detail
Description of advertisement and it’s historical development, The importance of advertisement from the point of marketing and in becoming brand, Advertisement places (areas), Advertisement effect models, Forming the ad campaigns.
| 1. | Advertising concept and understand the importance of advertising |
| 2. | Understand the importance of advertising media |
| 3. | Take an active role in the process of creating advertising |
| 4. | Advertising campaigns to grasp the process of shaping |
| 5. | Measurement and analysis of advertising effectiveness |
| 1. | Müge ELDEN, Reklâm Yazarlığı, İletişim Yayınları |
| 2. | Matrin LİNDSTROM, Duyular ve Marka ,Optimist Yayıncılık |
| 3. | Jay Conrad Levinson, Al Lautenslage ,Gerilla Pazarlama ,Marka Yayınları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Lecture - Practice | 14 | 0 | 2 | 28 |
| Assignment | 1 | 3 | 0 | 3 |
| Quiz | 1 | 3 | 1 | 4 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 80 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 3 | 3 | 3 | 3 | 4 | 3 | |||||||||
OÇ-2 | 3 | 4 | 3 | 4 | 4 | 4 | |||||||||
OÇ-3 | 4 | 5 | 4 | 5 | 4 | 4 | 4 | ||||||||
OÇ-4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | ||||||||
OÇ-5 | 4 | 4 | 4 | 4 | 4 | 4 | |||||||||