Information Package / Course Catalogue
| Course Code | : İPZ217 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training. |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The student, according to industry and market establish long term relationships with consumers, a new addition to the customer to obtain understanding of customer loyalty in order to retain existing customers and get healthier, to manage customer relationships.
The purpose of this course, as the assessment of consumer behaviour and the ability to gain long-term relationships.
| 1. | Details of the recognition and sorting clients |
| 2. | Comprehension and use of customer loyalty |
| 3. | Relationship marketing activities and managing the execution of electronic media services |
| 4. | Understanding customer behavior models |
| 5. | Predict the Future of Relational Marketing |
| 1. | Lecturers Lesson Notes |
| 2. | KERGROHENN, Y., Tüketiciye Sihirli Dokunuşlar-Promo İlişkisel Pazarlamadan Efsaneleşmiş Örnekler, Rota Yayınları |
| 3. | SELVİ, M., İlişkisel Pazarlama Stratejiler ve Teknikler, Detay Yayıncılık |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 1 | 5 | 0 | 5 |
| Quiz | 1 | 5 | 1 | 6 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 80 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 3 | 5 | 4 | 5 | 5 | 4 | 3 | |||||||
OÇ-2 | 5 | 3 | 3 | 5 | 5 | 5 | 4 | 4 | |||||||
OÇ-3 | 5 | 3 | 5 | 5 | 5 | 5 | 4 | 3 | |||||||
OÇ-4 | |||||||||||||||
OÇ-5 | |||||||||||||||