Information Package / Course Catalogue
| Course Code | : İPZ219 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training. |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The purpose of the modern marketing techniques course ; marketing is to teach the new techniques.
Traditional Marketing Approach, Guerilla Marketing, Marketing Types In point of Marketing Targets, Mega Marketing, Social Marketing, Combined Marketing, System Marketing
| 1. | Identify new marketing techniques |
| 2. | Using New Marketing Techniques |
| 3. | Modern marketing and managing customer relationships |
| 4. | Define the new economy |
| 5. | New marketing techniques to analyze the competencies and will provide follow-up |
| 1. | Jay Conrad Levinson, Al Lautenslage ,Gerilla Pazarlama ,Marka Yayınları |
| 2. | TEK, Ömer Baybars, PAZARLAMA İLKELERİ, Beta Yay., İstanbul, 1999. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 1 | 5 | 0 | 5 |
| Quiz | 1 | 5 | 1 | 6 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 80 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 3 | 3 | 3 | 3 | 4 | ||||||||||
OÇ-2 | 4 | 4 | 3 | 4 | |||||||||||
OÇ-3 | 4 | 4 | 4 | 4 | 4 | 3 | 4 | 4 | |||||||
OÇ-4 | 4 | 3 | 4 | ||||||||||||
OÇ-5 | 3 | 3 | 4 | 4 | |||||||||||