Information Package / Course Catalogue
Entrepreneurship and Small Business Administration
Course Code: BTS299
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training.
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 4
Objectives of the Course

To give a basic introduction to entrepreneurship. To encourage students to start their own businesses.

Course Content

Characteristic characteristics of entrepreneurs, the place of entrepreneurship in the economy, business plan development and starting a new business

Name of Lecturer(s)
Learning Outcomes
1.Understanding the importance of entrepreneurship
2.Evaluating the economic structure with an entrepreneurial approach
3.Understanding the process of starting a business
4.Analyzing the elements of entrepreneurship
5.Defining basic entrepreneurship
Recommended or Required Reading
1.Entrepreneurship and Small Business Administration, Orhan ÇAĞLAYAN
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to basic entrepreneurship concepts
Week 2 - Theoretical
The entrepreneur as an individual
Week 3 - Theoretical
The entrepreneurial process
Week 4 - Theoretical
Developing a business plan
Week 5 - Theoretical
Innovation and opportunity
Week 6 - Theoretical
Resources for entrepreneuship
Week 7 - Theoretical
Environmental Scanning
Week 8 - Theoretical
Marketing Research
Week 9 - Theoretical
Financial Preparation
Week 10 - Theoretical
Setting up company objectives
Week 11 - Theoretical
Intrapreneurship
Week 12 - Theoretical
Strategic Management For the New Venture
Week 13 - Theoretical
Presentations
Week 14 - Theoretical
Presentations
Assessment Methods and Criteria
Type of AssessmentCountPercent
Presentation1%10
Assignment1%10
Quiz1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment110111
Presentation 1516
Reading120121
Quiz113114
Final Examination120121
TOTAL WORKLOAD (hours)101
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
2
2
2
2
5
3
3
3
4
4
OÇ-2
2
2
2
2
5
3
3
3
4
4
OÇ-3
2
2
2
2
5
3
3
3
4
4
OÇ-4
2
2
2
2
5
3
3
3
4
4
OÇ-5
2
2
2
2
5
3
3
3
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026