Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Assoc. Prof. Özge DEVLİ

Assoc. Prof. Yasemin COŞKUN

Ins. Nermin YALÇİN

Ins. Ümran GÜMÜŞ

Lec. Alper Turan DEVLİ

Lec. Naciye TOK

Lec. Şinasi YAYLAGÜL

Marketing Management

Course Code	: BİY211
Course Type	: Area Elective
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training.

Theory	: 4
Prt.	: 0
Credit	: 4
Lab	: 0
ECTS	: 4

Objectives of the Course

The basic principles of marketing, concepts, process and transfer of models.

Course Content

Basic concepts of marketing, product, price, place and promotion activities.

Name of Lecturer(s)

Learning Outcomes

1.	To grasp the fundamental concepts of marketing and analyze the marketing environment.
2.	To contribute to the development of marketing strategy.
3.	To comprehend market segmentation and target market selection strategies.
4.	To contribute to the determination of target market selection strategies.
5.	To comprehend product, price, place (or distribution), and promotion decisions.

Recommended or Required Reading

1.	Erdogan, B.Z. & Eroglu Hall, E. (2018). Pazarlama Yonetimi. Eskisehir: Anadolu Universitesi.
2.	Mucuk, I. (2017). Pazarlama Ilkeleri (21st ed.). Istanbul: Turkmen Kitabevi.

Weekly Detailed Course Contents

Week 1 - Theoretical

The Subject, Scope and Development of Marketing

Week 2 - Theoretical

Marketing Mix: Product, Price, Place and Promotion

Week 3 - Theoretical

Customer Desire-Need and Value Concepts

Week 4 - Theoretical

Marketing Environment

Week 5 - Theoretical

Consumer Markets and Consumer Behaviors

Week 6 - Theoretical

Industrial Markets and Purchasing Behavior

Week 7 - Theoretical

Marketing Management Process and Strategic Marketing Planning

Week 8 - Theoretical

Market Positioning

Week 9 - Theoretical

Product Management: Product Classification, Product Mixing Decisions

Week 10 - Theoretical

Product Management: Product Lifecycle, Branding, Packaging and Labeling

Week 11 - Theoretical

Pricing: Market Types and Pricing Purposes

Week 12 - Theoretical

Management of Price Decisions: Influencers of Pricing Decisions and Pricing Methods

Week 13 - Theoretical

Distribution Channels and Logistics

Week 14 - Theoretical

Marketing Communication Management

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Assignment	1	%10
Quiz	1	%10
Midterm Examination	1	%20
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	1	4	70
Assignment	1	5	0	5
Quiz	1	5	1	6
Midterm Examination	1	5	1	6
Final Examination	1	10	1	11
TOTAL WORKLOAD (hours)				98

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11
OÇ-1	5	5	4	3	4	5	5	5	4	3	5
OÇ-2	4	4	5	5	5	4	5	4	5	5	4
OÇ-3	5	4	5	5	5	5	4	3	4	5	5
OÇ-4	5	5	4	5	4	3	5	5	5	4	3
OÇ-5	4	5	4	5	3	5	5	5	5	4	5