Information Package / Course Catalogue
| Course Code | : İKY118 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training. |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
To give information about Social Responsibility and Ethics. To ensure that students prepare social responsibility projects.
What is a project? Project Concept and Historical Development, Planning Stages, Measurement and Evaluation Stages, Target Audience Analysis, Determination of Objectives and Targets, Determination of Creative Strategy, Formation of Message Strategy
| 1. | Define the concepts of social responsibility, corporate social responsibility in public relations studies and learn the importance of social responsibility. |
| 2. | Examines and discusses the effects of corporate social responsibility projects |
| 3. | Comprehend and explain the value of ethics in the profession |
| 4. | Gains knowledge of how to conduct corporate social responsibility projects in line with ethical principles. |
| 5. | Understands how to direct employees to social responsibility within the ethical framework. |
| 1. | Corporate Social Responsibility, KOTLER Philip, Mediacat Publishing, 2006 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Presentation | 1 | %10 |
| Assignment | 1 | %10 |
| Quiz | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 1 | 15 | 0 | 15 |
| Presentation | 1 | 3 | 0 | 3 |
| Quiz | 1 | 5 | 0 | 5 |
| Final Examination | 1 | 9 | 1 | 10 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | |
OÇ-1 | 3 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 2 | |
OÇ-2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 2 | |
OÇ-3 | 4 | 3 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 2 | |
OÇ-4 | 3 | 4 | 3 | 3 | 4 | 3 | 3 | 4 | 3 | 2 | |
OÇ-5 | 2 | 3 | 2 | 3 | 2 | 3 | 3 | 3 | 2 | 2 | |